What is CTR? | Digital Marketing Glossary | DigiPulse

CTR is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is expressed as a percentage. CTR is a key performance indicator in both SEO and PPC. A higher CTR indicates that your content or ad is relevant and compelling to users. The average CTR for Google search ads is around 3-5%.