What is ROAS? | Digital Marketing Glossary | DigiPulse

ROAS measures the revenue earned for every rupee spent on advertising. It is calculated by dividing total revenue by total ad spend. ROAS is crucial for evaluating the profitability of advertising campaigns. A ROAS of 4X means you earn ₹4 for every ₹1 spent on ads. Different industries have different benchmark ROAS targets.