What is SEO? | Digital Marketing Glossary | DigiPulse

SEO is the practice of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords, thereby increasing organic (non-paid) traffic. SEO encompasses multiple disciplines including on-page optimization, off-page link building, technical SEO, and local SEO. For businesses in Ahmedabad, local SEO is particularly important to appear in Google Maps and local search results.